Boost Your Back-to-School Routine
CD: Matthew Coppola, Tracy Mathison
AD: Delaun Anderson, Anna Kate McGinty
CW: Michael Hurley, Gabby Cano
During this hectic time of year, parents’ minds are focused on traditional school supplies like pencils, pens, and paper. But knowing back to school can also mean back to germs, they need to stock up on more than what goes into backpacks.
We recruited actress, wife, and mom, Tamera Mowery to star in eight hilarious, relatable social videos and posts that feature various back to school scenarios, while spotlighting our products.
With 12+ million followers on Instagram alone, her ability to connect with audiences on a human-first level is exactly what we need to connect with parents and get our items on the back to school list.
We also blew out the campaign into other media including in-store, social, digital banners, a brand page, and a microsite.
The campaign received nothing but positive results!